April 14, 2018 at 10:19 am #4367
I run a small business and getting exposure online is really hard and was wondering about giving adwords a go.
Has anyone used adwords here? If so, what are your thought? does it work… is the ROI worth it? I would really appreciate any reviews and experiences you might have using adwords before I bit the bullet.
April 14, 2018 at 10:31 am #4368
In my experience adwords is a total scam created to extort money from small businesses just to be seen online. I started using it a couple months ago after our site was decimated in the normal search results for no reason. The niche that my site is in is very small with very little competition (only a few company’s sell what we sell in the whole world), however this did stop google from making sure squeeze as much money from us as possible. The cost per click for our ads was ridiculously high this was despite having a 10/10 quality score, setting a very high daily budget and only targeting exact match specific keyword with very little competition.
After about a 2 months of using adwords, we gave up running the ads because after spending thousands we were running at a 20% loss. Due to the terribly high cost per click and the rubbish traffic that google was sending us.
Google has a lot to answer for! Not only is what Google doing simply extortion… using and abusing its monopoly on internet search to censor and force small businesses to pay to be seen but its is also driving up the cost of products and damaging consumers as the only way small businesses can pay for adwords is if they drive up their prices massively!
April 14, 2018 at 10:36 am #4369
Trust me Adwords simply does not work at all for most small businesses!! The only people that can make money using adwords are those in niches where conversions are worth a ton of money such as if your a bank, lawyer, car sale men, estate agent etc so can afford the ridiculous prices for the ads.
When I tried adwords all the traffic that I received from Google was FAKE. Non of it converted at all.
Don’t waste your time or money.. only google wins with this scam.
April 14, 2018 at 11:18 am #4372
I got fake traffic too! after a bit of research online found out on various marketing forums that Google sends lots of people “zombie” fake traffic from bots and has been doing so for years.
Nobody has any idea whether google are the ones behind this fake bot traffic this or if google are simply allowing competitors to nuke each other with bots to drive costs up…who knows either way google wins!! And that’s the thing with Google adwords it’s so secretive meaning you don’t have a clue what your paying for or how the the systems behind it even work and whether its even fair or not!
April 14, 2018 at 10:58 am #4370
Its a total scam in my opinion. You would be much better off going to a casino and playing roulette instead.. at least it wouldn’t be as fixed and that way you have a better chance of getting some money back.
April 14, 2018 at 11:10 am #4371
If I was you I would stay well away from Google adwords or their shopping ads. It really is not worth it if you sell low cost items because it just eats away at your profit margins and is a lot of hard work and hassle for very little return(if any).
You will probably get better return on investment from using more conventional forms of advertising such as leaflets and placing ads in newspapers and magazines related to your niche.
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